Many businesses are unsure of how to successfully use social media as part of their overall marketing plan. Which social media platforms are the right ones for their business? How do they manage their time on each platform?

We will talk about the steps to creating a social media strategy that integrates with your other marketing efforts. We will show you the value of personas and how to create them as a basis for all your marketing efforts.

The presentation will also talk in general terms about the main social media networks such as Facebook, Google+, LinkedIn, Twitter, YouTube and Pinterest.

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