Understanding Google Analytics and Search Console are powerful tools to analyze and monitor a website's performance. These free tools can show you how people are finding and interacting with your website. This day-long course will walk through the settings, filters, and custom dashboards to maximize insights into the performance of your website. For example, measure the results of your social media and paid marketing, find the location of your site visitors, and see what pages they are visiting.
Do people who come from Twitter or Facebook actually generate more leads? Is that Facebook advert worthwhile? Is my money spent on AdWords a waste of time? We'll answer all these questions, and more, in this session on Google Analytics and Search Console.