The ability to measure your online marketing is what makes it great when compared to traditional 'above the line' advertising such as TV, radio and billboards.
And, as management consultant guru Peter Drucker once said "If you can't measure it, then you can't manage it". So, measuring the results of your social media marketing is absolutely crucial if you're going to be able to maximize it.
Do people who come from Twitter or Facebook actually generate more leads? Is that Facebook advert worthwhile? Is my time on Pinterest a waste of time? We'll answer all these questions, and more, in this session on Google Analytics.